Overview

We redesigned Hyland’s direct-to-consumer e‑commerce site—bringing their century-old natural wellness brand into a modern online shopping experience.

Research-Driven Foundations

• Extensive Customer Research: We conducted detailed audience analysis, diving into demographic insights, product preferences, and buying triggers.

• Behavioral & UX Testing: Through usability testing, we observed how families—especially millennial moms—shopped natural remedies, uncovering key friction points in navigation and product discovery.

• Brand Perception Audit: We evaluated how Hyland’s legacy and trust could be modernized online, ensuring the platform reinforced their authority in homeopathic care.

Insights to Action

• Refined Information Architecture: Based on our research, we reorganized content categories (baby, kids, adults, athletes, dogs) to match user mental models and streamline product journeys LinkedIn+5Hyland's+5Moontide Agency+5Moontide Agency.

• Tailored UX Improvements: We prioritized clarity in product pages—highlighting benefits, organic formulations, and certifications (e.g., non-GMO, gluten-free)—to align with customer motivations Hyland'sHyland's.

• Growth Marketing Integration: Equipped with insights, the growth strategy prioritized key awareness and conversion touchpoints, elevating traffic and revenue Moontide Agency.

Results & Deliverables

• User-Centered UI/UX: Redesigned homepage, category flows, and product pages reflecting real user needs.

• Research-Informed Content Structure: Grouped by user intent (e.g., “sleep,” “immune”), making product discovery intuitive.

• Growth-Aligned User Journeys: Customized flows for subscriptions, bundle upsells, and marketing promos, all rooted in user behavior insights.