Port Authority

Port Authority

Project: Digital transformation initiative for the Port Authority of NY/NJ


Re-design the website for The Port Authority of NY/NJ. A multi-billion dollar organization that operates seven bridges and tunnels, all NY/NJ Airports, The PATH train system, The World Trade Center and three bus terminals.
Scope
• Designed highly complex API driven transportation components for commuters across air, train, rail and road as well as businesses and shippers using the Port of NY/NJ.


• Implemented design sprints, design thinking, and service design framework for gathering stakeholder and user needs.


• Ran workshops with all Port Authority departments with the goal of aligning all stakeholders to requirements and progress.


• Ultimate challenge was to always be the voice of the user and an advocate for a human centered approach.


• Executed and managed UX research and UX design deliverables such as journey maps, stakeholder maps, interviews, wireframes, service blueprinting, personas and mind mapping,

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